University of Queensland – Marketing and Communications
Full-time (100%), permanent position
Base salary will be in the range $89,861.38 - $96,402.32 + 17% Superannuation (HEW Level 6)
Based at our St Lucia Campus
Are you ready to take your digital media skills to the next level? As a Performance Media Officer, you will be at the heart of our high-energy team, driving impactful and efficient paid media campaigns that deliver results!
You will collaborate with an incredible team across Marketing and Communications, and partner with faculty marketing managers and key stakeholders to ensure our campaigns are not only successful but ground breaking! Get hands-on, be creative, and make a real impact in a role where your contributions are valued.
Key responsibilities will include:
Support the Performance Media Manager and Specialist with day-to-day and ad-hoc performance media requests.
Assist with the performance media planning, implementation, optimisation and reporting of marketing campaigns.
Act as a first point of contact for ad hoc internal UQ requests, via our planning and performance team.
Provide guidance to internal stakeholders across UQ on use of performance media channels, including training, best practices, and ongoing support.
Support the management of the always on search budget and paid search accounts, provide recommendations and insights to optimise campaigns, ensure budget pacing is correct, maintain tracking accuracy, and reports are of a high standard.
Conduct keyword research and competitor analysis.
Assist with routine checks and audits across advertising accounts to identify and fix issues quickly and support with weekly, monthly, and quarterly performance media reports.
Any other responsibilities in line with the level of the role as directed by the Performance Media Manager or the Senior Marketing Manager.
As part of the UQ community, you will have the opportunity to work alongside the brightest minds, who have joined us from all over the world.
Everyone here has a role to play. As a member of our professional staff cohort, you will be actively involved in working towards our vision of a better world. By supporting the academic endeavour across teaching, research, and the student life, you will have the opportunity to contribute to activities that have a lasting impact on our community.
Join a community where excellence is at the core of our culture, contributions are valued and a range of benefits and rewards are available, such as:
26 weeks paid parental leave or 14 weeks paid primary caregiver leave
17% superannuation contributions
17.5% annual leave loading
Access to flexible working arrangements including hybrid working options, flexible start/finish times, and purchased leave
Health and wellness discounts – fitness passport access, free yearly flu vaccinations, discounted health insurance, and access to our Employee Assistance Program for staff and their immediate family
UQ Study for Staff
On campus childcare options
Cheap parking (from just $5.75 a day)
Salary packaging options
Essential
Undergraduate qualifications in Marketing or a related discipline; or an equivalent combination of education/training
2 years' experience in digital advertising at an agency or in-house team or relevant equivalent/transferrable experience.
Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager and TikTok Ads Manager and the proven ability to rapidly learn and use other adtech platforms.
Demonstrated experience developing and implementing cross channel performance media campaigns and to analyse post campaign results.
Proven ability to work collaboratively in a fast-paced, team environment.
Experience using digital analytics tools (Power BI, Google Looker Studio and GA4).
Skilled communicator and able to operate autonomously and with multiple stakeholders.
Solid knowledge of all digital marketing channels, tactics and their roles, especially lead generation strategies.
Ability to balance multiple campaigns at the same time.
Desirable
Google Tag Manager expertise.
Knowledge of the higher education industry.
Experience working as part of a tertiary marketing team responsible for recruiting domestic and international students.
Experience using Wrike.
The successful candidate may be required to complete a number of pre- employment checks, including: right to work in Australia, criminal check, education check, etc.
Questions?For more information about this opportunity, please contact Mr Declan Fowler via [email protected]. For application queries, please contact [email protected] stating the job reference number (below) in the subject line.
Want to Apply?All applicants must upload the following documents in order for your application to be considered:
Cover letter summarising how your background aligns to the ‘About You' section
Resume
UQ is committed to a fair, equitable and inclusive selection process, which recognises that some applicants may face additional barriers and challenges which have impacted and/or continue to impact their career trajectory. Candidates who don't meet all criteria are encouraged to apply and demonstrate their potential. The selection panel considers both potential and performance relative to opportunities when assessing suitability for the role.
We know one of our strengths as an institution lies in our diverse colleagues. We are dedicated to equity, diversity, and inclusion, fostering an environment that mirrors our wider community. We are committed to attracting, retaining, and promoting diverse talent. Reach out to [email protected] for accessibility support or adjustments.
Applications close Tuesday, 1 October 2024 at 11.00pm AEST (R-42031).