About The Role:
The Content Designer plays a pivotal role in overseeing the optimisation and
curation of website content to create an exceptional digital experience for
users while aligning with the Curtin content strategy. This position is
responsible for ensuring that the content on site is engaging and effective in
guiding users digital interactions with the university, leading to higher user
satisfaction, engagement, and better recruitment outcomes.
Working closely with the Digital Marketing Manager and the UX team, the
Content Designer collaborates with University Marketing and other critical
stakeholders to enhance the digital content across Curtin's websites,
resulting in more immersive, engaging, and compelling digital experiences.
This role requires a unique blend of creativity, strategic thinking, and an
in-depth understanding of user behaviour and UX principles to drive website
conversions and support critical business outcomes.
This role sits within our Digital Experience team. We are driven by excellence
and integrity; we craft leading digital experiences that delight and empower
future students on their journey towards personal growth and meaningful
impact.
Key roles and responsibilities:
Ensure website content aligns with user goals : Accountable for
curating the website content to ensure it supports user goals and assists
audiences in their understanding and completion of key tasks, leading to
exceptional online experiences.
Collaborate with cross-functional teams : Work closely with content
creators, UX/UI designers, developers, digital marketing coordinators, and
other stakeholders to ensure seamless integration of content with design
and functionality, adhering to Curtin's digital style and experience
guidelines.
Implement SEO strategies in partnership with marketing teams: In
collaboration with the Content Creation, Marketing Acquisition and Digital
Marketing teams implement SEO techniques to ensure that content is not
only engaging but also optimised for search engines, thereby enhancing its
visibility and reach to target audiences.
Integrate visual content effectively : Work closely with visual
designers and multimedia specialists to integrate visual content such as
images, videos, and infographics into the user experience across the
Curtin website.
Administer content governance standards : Ensure adherence to
guidelines, standards, and best practices for UX content creation,
maintenance, and governance across the CMS and other digital systems where
appropriate, while observing existing brand communication policy, process
and content tone of voice guidelines.
Monitor and analyse content performance metrics: Monitor content
performance metrics such as engagement rates, conversion rates, and user
satisfaction scores. Use data-driven insights to identify areas for
content optimisation and iterate on content strategies to improve user
experience and achieve business objectives.
To be a successful applicant for this role, you will have:
A relevant degree and considerable relevant experience; or extensive
experience in a related field.
Demonstrated understanding of user experience (UX/UI) and content design
principles.
Good eye for detail and design across a range of formats and digital
platforms.
Skilled writing and editing expertise with the ability to craft clear,
concise, and compelling content for diverse audiences and contexts.
Ability to recommend and present tools and software required to analyse
and automate content-level improvements to the suite of presences that is
Curtin's digital ecosystem.
Proficiency in content management systems (CMS), web analytics tools,
alongside SEO best practices. Familiarity with both traditional and
headless CMS is desirable.
Previous experience within the higher education sector and /or large
complex organisation is also desirable.
We are committed to providing a flourishing and progressive workplace.
This role provides the opportunity to develop your content design, analytical
and collaboration skills, while working alongside talented mentors in an
environment that advocates for your success.
As this is a fixed-term contract, you will require current work rights in
Australia that match the tenure of this role. Please note that sponsorship and
relocation support will not be provided for this position. The University uses
working titles from time to time, and this may result in discrepancies between
titles referenced in our job advertisements and the position descriptions.
About us
We are an energetic, dedicated team of academics and professionals working
together to provide global solutions through quality graduates and innovative
research. Curtin is a welcoming space where integrity, respect for one
another, courage, excellence, and impact are essential to everyday life.
Situated on Whadjuk Nyungar Country, our vibrant Bentley campus includes an
art gallery, gym, childcare and medical centre, bus station, accessible
parking and endless food options including a supermarket.
Aside from the vibrant campus life, we offer more than just a job. We
encourage a progressive and diverse workplace and are committed to looking
after our employees by promoting health and wellbeing, work flexibility, and
personal development opportunities.
Global Excellence: Curtin University proudly stands among the top one
percent of global universities according to the ARWU 2023 rankings.
Rewards Beyond Salary: Enjoy the perks of a generous superannuation
contribution (17%) with cash out options, customisable salary
packaging benefits through Paywise as well as Hotel and Health Insurance
discounts.
Adaptable Work Environment: Embrace flexibility with a role based at
our Bentley campus, with the option to work remotely from home or one of
our other campus locations such as Midland or St George's terrace for a
change of scenery.
Time Well-Spent : Experience the added value of 17.5% Leave Loading,
with the option to be paid out or taken as additional leave. Benefit from
Parental Leave (26 weeks for the primary caregiver), Annual Leave (20
days), Personal Leave (14 days), Aboriginal Torres Strait Islander
Leave (5 days), Study Leave and Community Service Leave.
Plus 18% more observed days off - enjoy 12 Public Holidays each
year (including Easter Tuesday!), and 2 extra University Days over the
Christmas/New Year Period (see EBA 51.1 and 51.9).
Recognition for Prior Service: Curtin recognises prior service for
long service leave purposes. New Curtin employees may be eligible if
they have worked for an Australian University, public service or other
recognised institution.
Health and Wellness: Our on-campus Medical Centre prioritises Curtin
staff and students. Join Curtin's Healthy Lifestyle Program, with up to 2
hours per week of paid time off to engage in University-approved healthy
lifestyle activities. Explore Curtin's wellbeing locations at
https: // tinyurl.com/mtyf3vad
For more information about our university, please visit www. curtin.edu.au
Join us!
Please provide a cover letter, and your CV to allow us to assess your
suitability for this role.
Applications close: Monday, 03 February 2025.
Applicants should note that prior to appointment, any offer of employment is
subject to completion of National Police Records checks, and background,
integrity, and reference checks to Curtin's satisfaction. At Curtin, we are
committed to being a Child Safe organisation and this position may also
require you to have a current Working With Children Check.
We strongly encourage applications from Aboriginal and Torres Strait Islander
people, people of diverse gender, sex and sexuality, people with disability
and people from culturally and linguistically diverse backgrounds.
If you have any queries in relation to this opportunity or the application
process, please contact our careers team on [email protected] or 08
9266 9000 (option 3,1), quoting the reference number.
Please note we are not accepting applications from recruitment agencies at
this time.
Disclaimer
Curtin reserves the right at its sole discretion to withdraw from the
recruitment process, not to make an appointment, or to appoint by invitation,
at any time. We reserve the right to remove the advert earlier than the date
on the advert.
