In “project: DREAMER,” I explored how much a person’s sense of fashion is a result of their environment or societal pressures based on their identity. Certain groups are pressured or engineered to present a certain way, and I wanted to see how much of the opposing force—their character, their personality—affected their sense of style.
This was a summer research project through the MLK Scholars Program. I did ethnographic interviews with a few people, and asked them to co-design their ideal garments with me. They told me who they are, how they identify, and what they like in fashion, and we synthesized that into their dream garments. And then we had a photo shoot where they were empowered to make artistic choices.
Some people told me they had a hard time conveying their sense of style because they were apprehensive about being the center of attention or of being dissimilar to the people around them. So they chose to conform to protect themselves. And then others spoke about wanting to safeguard the artistic or vulnerable—or one person used the word “feminine”—side of them so they consciously didn’t dress how they ideally would.
We ended the interviews by stating an objective about how this co-designing process didn’t end with them just getting new clothes—it was about approaching fashion differently than how they started and unlearning how society might put them in a certain box without their approval.
My concentration in Gallatin is fashion design and business administration. In the industry some clothing is critiqued and some clothing is praised—and navigating that is challenging, because what you like might not be well received. So doing bespoke fashion for just one person is freeing in a sense because you don’t have to worry about all that extra stuff. It’s just the art. And I like being an artist first and thinking about the business second.
