Billy Eichner as Matt Drudge in Impeachment: American Crime Story. “He was a pioneer in some ways because very early on he figured out click bait before there were clicks,” says former New York Times executive editor Jill Abramson. “Drudge Report actually begins as a kind of gossip column on the internet. STEPHEN JAFFE Getty ImagesOn January 17, 1998, Drudge Report featured an explosive headline: Newsweek had killed a story alleging President Clinton had had an affair with an intern. “It’s going to be something that changes what counts as journalism forever and they know that Matt Drudge has been the leading edge of that.”With its controversies, sourcing questions and partisanship, many see Drudge Reportas the forefather of the information wars.